ANDRIANA E. GILROY

CLIENTS
- CLIENT LIST
- SELECTED CLIENT PROJECTS
WORK
PHOTOGRAPHY
INFO

CLIENTS
- CLIENT LIST
- SELECTED CLIENT PROJECTS
WORK
PHOTOGRAPHY
INFO

-Selected client projects-

LAY'S

Lay's FlavorXDigital Strategy

The goal for Lay's was to extend their Life Needs Flavor TV campaign into engaging global digital formats that spoke to older millennial audiences. An influencer generated content strategy was proposed revolving around the concept of 'un-bagging life's flavor' videos where influencers receive a Lay's Box of new flavors to share with their audiences. The campaign is currently in-market and has generated over 2MM social impressions.
Client: Pepsico
Title: Creative Strategist / Deck Designer
Role: Worked along side Creators League Studio to develop the social influencer digital strategy. Conceptualized 6 original digital campaigns that touched upon lifestyle, fashion, travel, and culture themes with Lay's ultimately choosing the 'un-bagging life's flavor' concept. Designed pitch deck.

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LIFEWTR

LIFEWTR CULTR
Brainstorm

This higher level brainstorming deck served as a starting point for developing LIFEWTR's digital strategy / culture. It aimed to curate pop-culture touchpoints that build a canvas of continuous inspiration and engagement with the brand through original content, licensing, experiences and community outreach.
Client: Pepsico
Title: Creative Strategist / Deck Designer
Role: Conceptualized and developed content ideas that propelled the LifeWTR ethos. Designed pitch deck.

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CHEETOS

CHESTER CHEETAH STRATEGY

Cheetos already had it's own cult standing in pop-culture, but how and where did Chester Cheetah fit into the conversation? The idea behind this proposal was to elevate Chester Cheetah to his own celebrity status and build an 'always-on' ecosystem / franchise behind his celebrity persona.
Client: Pepsico
Title: Creative Strategist / Deck Designer
Role: Conceptualized and developed the Chester Cheetah persona and brand ecosystem including content, experience, partnership, and licensing strategy and ideation. Designed pitch deck.

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UNITED NATIONS / UNESCO

UNITED NATIONS/ UNESCO | Digital Ambassadors of Culture & Creativity Strategy

UNESCO has been THE organization for the protection and promotion of culture for over 73 years. While their strength in culturally related research / academic projects is unparalleled it is becoming challenging for them to effectively communicate and engage with new / younger audiences. The idea behind this proposal was to innovate UNESCO's communication strategy through the incorporation of a social media influencer partnership that amplified the sector's messages. At the same time, the proposal served as a tool to educate UNESCO officials on social media, social media strategies, and inform them of how other cultural organizations are putting these strategies to effective use. In addition, original content for UNESCO's social channels was developed and suggestions for potential influencers were proposed.
Client: United Nations, UNESCO
Role: Performed social media analysis, conceptualized and developed full digital strategy, designed deck

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MAKERWEAR FOR TARGET

MAKERWEAR FOR TARGET |
LAUNCH STRATEGY

MakerWear is an exclusive Target crowdsource fashion brand and was the first crowdsource brand sold at Target stores. MakerWear was looking to develop innovative brand and marketing strategies as they moved into market. I worked alongside the MakerWear team to conceptualize their brand identity and differentiation so they were confident in the story they were trying to tell. Next came the holistic development of the marketing strategy with digital at its core. Additionally, I developed MakerWear's social media strategy and conceptualized and produced original content for the social channels.
Client: Target / MakerWear
Title: Creative Strategist / Brand Consultant
Role: Conceptualized and developed brand story, marketing strategy, social media strategy, visual identity. Produced original social content. Designed strategy decks.

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